Character Building and Brand Licensing
Title: Character Building and Brand Licensing
Sponsored by The Creative Talent Network
Length: 45 mins
Filmed in November 2010
Jeanette Smith has more than 25 years experience in the marketing and licensing industries, including building the Dilbert™ brand from its infancy to a global corporate icon. Jeanette’s early career success in advertising led her to New York City where she launched new divisions for Official Airline Guides, Macmillan Publishing, and Paramount Communications / VIACOM. This took her to more than 25 countries, while negotiating hundreds of worldwide publishing, product licensing, and television production and distribution deals and launching new products.
Following the astronomical growth and success of Dilbert, J’net translated and expanded on her licensing, business development and marketing experience and began J’net Smith Inc.-Marketing- Licensing-Publishing. She specializes in training, advising and licensing new concepts and products, and has worked with hundreds of companies, artists, animators, illustrators, graphic design firms, and non-profits to maximize the power of their brands and talents. Most recently, Jeanette launched www.allartlicensing.com to provide a comprehensive source where talented creators will find unique services, products and resources specifically designed to start and build a licensing business. She is also a business partner with Tom Wilson, Internationally syndicated Ziggy cartoonist and President Character Matters, LLC, where she brings her strategic marketing expertise to character development and branding projects.