Cedric Hohnstadt: Pose Drawing Sparkbook, Be Your Own Boss
Workshop: Be Your Own Boss – Freelancing Tips and Tricks Sat. Nov. 16, 4:00-4:45pm
In the current economy more and more companies are hiring artists as freelancers. Unfortunately many talented people wind up earning less than they could, or miss out on opportunities altogether, because they haven’t learned about the business side of being an artist. Cedric Hohnstadt has owned an illustration studio for over sixteen years and has worked on hundreds of projects for end clients ranging from Coca-Cola to Hasbro to Disney. He’s learned a lot of tips and tricks the hard way, and now he’s here to pass on some of them on to you. He’ll discuss how to know if you are cut out for freelancing, how to promote yourself, how much you should charge, how to talk to clients about money, and look at different areas where an artist can find extra work outside of the animation industry. Since this is a workshop you will have to sign up separately and pay a small registration fee.
Book Launch: Pose Drawing Sparkbook
Cedric’s new book, the Pose Drawing Sparkbook, was successfully funded on Kickstarter and will be officially launching at the Expo. It’s a super-charged sketchbook designed to help artists put more life and personality into their drawings. Available as both a physical book or as an ebook. Learn more and pre-order on Cedric’s website, or stop by table XB06 (under the big tent) to get your copy.
Cedric Hohnstadt is a professional illustrator specializing in character design and toy design, and the author of the Pose Drawing Sparkbook. Cedric has worked on hundreds of projects both as an artist and as a project manager supervising other creative talent. Cedric has designed toys for Disney and Hasbro; created advertising comps for Coca-Cola, Target and Best Buy; illustrated packaging for Cocoa Puffs and Orville Redenbacher; supervised the animation of Mr. Potato Head; and designed characters for VeggieTales and for the animated TV series 3-2-1 Penguins!