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Understanding The Visual Language

Understanding The Visual Language

Take a Walk Through the Viz Dev Dept. Join Marcelo Vignali and walk through the process of creating visual development artwork.

Annie Award Nominee Marcelo Vignali will be presenting a lecture to discuss his many years doing visual development in television animation, feature animation, theme park design, and computer gaming. Marcelo will also be discussing visual development in theory and in practical application. This engaging presentation will also include questions from the audience.

MARCELO VIGNALI is a Production Designer and Visual Development artist for Sony Pictures Animation in Culver City, California.
He was born in Baltimore, Maryland, to Argentine immigrant parents. In 1976 his family moved to Southern California, where his father started an auto repair shop.  Marcelo graduated from West Covina high school in 1983, and that same year began his formal art education at Otis Art Institute of Parson’s School of Design.
Marcelo began working as a commercial artist in 1985 doing black and white illustrations for the Los Angeles Times Syndicate; his illustrations were featured in 56 newspapers across the United States. Two years later Marcelo embarked on a career in television animation, as a storyboard clean up artist and character designer.
In 1989 Marcelo would establish a relationship with the Walt Disney Company that would span well over a decade, both in feature animated films and theme park design. During which, some of that time he was working as a freelancer while living in St. George, Utah.
In 2003, Marcelo Vignali returned to Southern California to join the creative team at Sony Picture Animation. Since then he has worked on a variety of Sony projects. In addition to Surf’s Up, Marcelo has also worked on Open Season (2006), Cloudy with a Chance of Meatballs (2009), and Hotel Transylvania.
For over 25 years Marcelo Vignali has carved out a name for himself in various industries, from commercial illustration, television animation, computer gaming, theme park design to feature animation — from Disney’s Mulan, Lilo & Stitch, to Surf’s up, to Cloudy with a Chance of Meatballs — enjoying the reputation of being one of the entertainment industry’s top talents.

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